5 Digital Marketing Mistakes Holding Back Jasper-Area Businesses (And How to Fix Them)

You’ve got a solid business in Jasper. But if your digital strategy has gaps, you’re leaving clients on the table. Here are five common mistakes I see (even among good businesses) — and how to fix them fast.

• Ignoring Local SEO & Maps Visibility: If your Google Business Profile is incomplete or outdated, people in Jasper won’t find you. Keep your info current, post updates, and ask clients for reviews.

  
  

• One-Size-Fits-All Content: A generic blog or social post won’t cut it. Tailoring your content to Jasper, Walker County, or even neighborhood names shows you’re local — and Google loves that.

  
  

• No Video or Short-Form Content: TikTok, Reels, and short videos are dominating. A quick “behind the scenes in Jasper,” “client before & after,” or “service highlight” video can get way more reach than static posts.

  
  

• Poor Landing Pages for Ads: You might run ads, but if the landing page doesn’t match the message or load fast, you lose potential leads. Always align ad message → page content → call to action.

  
  

• Not Tracking What Matters: If you don’t have analytics, how do you know what’s working? Track leads, phone calls, ad spend ROI, and local traffic. Use that data to refine your strategy every month.

Fixing these mistakes can transform your online visibility in Jasper — no heavy budget required. If you want a custom audit or plan to implement these fixes, HighVis Media is here for your business.